Digital instrument clusters are digital displays which are increasingly replacing electromechanical pointer instruments. These digital instrument clusters can be programmed to display the suitable selection of virtual instruments as per the driver’s preferences. Apart from this, these digital instrument clusters can enhance the appeal of a vehicle with the help of eye-catching graphics. Global digital instrument cluster market is expected to grow at a CAGR of 19.15 % during the forecast period 2019-2026. One of the key trends in the market is the development of superior graphic display which is expected to foster the growth of the digital instrument cluster market. For instance: In 2015 Visteon, an automotive supplier and Rightware, a leader in user interaction (UI) design and benchmarking software have collaborated to deliver leading-edge UI and graphic solutions targeted at the automotive industry.
Additionally, both the companies jointly launched their first reconfigurable cluster program integrating the Kanzi UI solution to offer the industry with leading human machine interaction (HMI) solutions which the help of high-definition 3D graphic rendering technologies. Additionally, the partners launched their first reconfigurable cluster program integrating the Kanzi UI solution to offer the industry with human machine interaction (HMI) solutions with the help of 3D graphic rendering technologies. As a result, automotive manufacturers are able to deliver photorealistic graphics in several configurations inside the vehicle. Apart from this, the rise of the global digital instrument cluster market is backed owing to the rising demand for electric vehicles and growing demand for advanced cluster technology by OEMs.
Europe dominates the global digital instrument cluster market owing to the growing demand for luxury vehicles and electric vehicles and the high proportion of passenger vehicles in the total vehicle production. Moreover, the dominace of the Europe digital instrument cluster market is witnessed due to the presence of key market players such as Continental (Germany), Delphi (United Kingdom), Magneti Marelli (Italy) and IAC Group (Luxembourg). However, Asia Pacific is anticipated to emerge as the fastest growing market region during the forecast period 2019-2026 owing to the growing economy in countries such as China and India.
Global digital instrument cluster market report covers segmentation analysis of display type, display size, vehicle type , embedded technology and electric vehicle. The given report covers sub-segments of display type which include Liquid Crystal display (LCD), thin film transistor-liquid crystal display (TFT-LCD) and organic light emitting diode (OLED). Based on display size segment, the market is classified into 5-8-inch, 9-11-inch and > 12 inch. Out of these 9-11-inch digital instrument cluster is anticipated to be the largest and fastest growing segment due to the increasing integration of new features in the instrument cluster. Furthermore, on the basis of vehicle type, the digital instrument cluster market is classified into passenger cars and commercial vehicles of which, passenger cars is projected to lead the market as the adoption of advanced technologies continues to rise for passenger cars due to high sales and greater production worldwide. Based on embedded technology segment, the market is classified into AI-Based: Digital Instrument Cluster and non- AI-Based: Digital Instrument Cluster. Moreover, on the basis of electric vehicle segment, the market is classified into battery electric vehicle (BEV), plug-In-hybrid electric vehicle (PHEV), fuel cell electric vehicle (FCEV) and hybrid electric vehicle (HEV).
Some of the leading market players within the global digital instrument cluster market are: Bosch (Germany), Delphi (United Kingdom), NVIDA (United States), IAC Group (Luxembourg) and others. Merger & acquisition, partnership, collaboration and product launch are some of the strategies used by companies within this market. Of these, collaboration and merger & acquisition are primary strategies adopted by companies for increasing their market share. For instance: Product Launch – On June 2017, Delphi introduced an instrument cluster, a 3D MLD display with vibrant and crisp visuals which provides passengers and the driver with a true 3D effect without requiring special glasses and other negative side effects. This product launch would help the company to strengthen its product portfolio.