Hair and scalp care product aid protect and nourish hair, additionally enhancing its texture and quality. It offers treatment for dandruff, split ends and dehydrated and weak hair among numerous other hair complications. The Global hair and scalp care product market is anticipated to grow with a CAGR of around 4% during the forecast period (2019 – 2026). The major driving factor of the market are Growing hair related diseases due to pollution and other external factors, rising geriatric population, and increasing penetration of hair salon services across the globe.
In addition, Organic Hair Care Product demand, and growing disposable income of consumers are acting as the major growth opportunities of the market. Moreover, Pollution is on the increase across the globe. Air pollution can contribute to redness, itching, scalp irritation, dandruff, excessive sebum secretion, pain in the hair roots and hair loss as per omics international. Further, owing to the rising elderly population base and growing air pollution increases the demand for hair colour product, consequently for hair and scalp product. Moreover, as per world health organization the global population of 65 years and above is estimated to rise from 7% in 2000 to 16% by the year 2050. Aging causes hair thinning, loss of volume, and dryness owing to a smaller amount oil production.
Based on segmentation, the global market is segmented into product and end users. The product segment is further segmented into hair colouring product, hair styling product and others. The end user segment is further sub segmented into male and female.
Based on geography, based on geography, the global hair and scalp care product market is segmented into North America, Europe, Asia pacific, and Row. North America is expected to have the largest share of the market over the period of 2019-2026. The presence of multinational companies concentrating on one or more product such as conditioner, styling product, colour and shampoo. Further, High levels of consumer awareness about personal hygiene, accessibility of a extensive range of product and developed economies are major factors that drives the market growth in the region. Moreover, Asia pacific is anticipated to grow with a fastest CAGR during the forecast period (2019-2026). The growing aging population, higher per capita income in developing countries like China and India, are boosting growth in the region. Moreover, companies have launched their product in the region and have increased impetus too.
Some of the major players of the market are Shanghai Jahwa (China), Estee Lauder (United States), Unilever (United Kingdom), Kao Corporation (Japan), Henkel (Germany), Shiseido (Japan), Beiersdorf (Germany), Procter & Gamble (United States), LOREAL (France), Revlon Inc. (United States) and Others. These companies use various strategies such as merger & acquisition, collaboration, partnership and product launch. For instance; For instance; in 2017, Loreal paris has launched a novel hair care range, botanical fresh care, a novel natural focused product